Using Social Media, Blogs, Newsletters, and other Media

Are you taking full advantage of social media to promote your practice?
Many therapists hold back on social media because it seems daunting- it certainly wasn’t something we were taught in graduate school! Ditto for newsletters, blogging, and trying to leverage other media to share yourself and promote your practice. The beauty of digital media is that once you put it out there, it stays there forever, always available for anyone to read and be guided to your practice.
Today’s Action Plan actually has about a half-dozen action steps you could take if you want to start using social media, newsletters, blogs, and even major media to promote your practice. When high functioning clients see you in the media, they view you as an expert who is polished and professional. This prompts them to contact you and potentially book with you. There are TONS of things you can do to promote your practice, and Dr. Chloe is here to walk you through step by step… you might even find that you’re actually having FUN as you start getting noticed by the media, developing your own social media following, and booking up your own profitable practice!

Action Plan:

Choose at least one social media channel and create a professional profile for your practice there. Sign up for a free account at a newsletter service like Constant Contact or MailChimp, and start sending a newsletter at least every two months. Include your friends and family to start, and add ANYONE who seems even REMOTELY interested in your practice. When you give a free talk at the library on how to manage depression (yes, you should be giving talks!) ask if everyone there will sign up for your newsletter list. When you meet people at networking events and exchange cards, casually ask the person if it’s ok to add them to your mailing list (very few people would say no- in fact this has never happened as far as I know). And remember that hypothetical talk at the library? Make sure you get a photo so you can include it when you write a blog about whatever you discussed.Treat media contacts like gold- identify a few bloggers or media people you admire and begin posting links to their work, and maybe contact them over social media to ask questions- if they respond over social media, then their followers will become aware of your profile too. Keep a list of topics to blog about, and write at least one per month. Make a social media calendar where you plan ahead with special posts for holidays, summer events, etc. Social media may seem daunting, but the good news is that the reason it seems daunting is the same reason it’s rife with opportunity: it’s vast, there are tons of platforms, and there is literally something for everybody.

Treat media contacts like gold- identify a few bloggers or media people you admire and begin posting links to their work, and maybe contact them over social media to ask questions- if they respond over social media, then their followers will become aware of your profile too. Keep a list of topics to blog about, and write at least one per month. Make a social media calendar where you plan ahead with special posts for holidays, summer events, etc. Social media may seem daunting, but the good news is that the reason it seems daunting is the same reason it’s rife with opportunity: it’s vast, there are tons of platforms, and there is literally something for everybody.

Dr. Chloe is featured regularly in major media.  Her video modules can help you “get the word out” to increase your private pay bookings!

You’ve invested so much money and time in grad school- make sure you don’t forget to take the key class that will help you put all that knowledge TO GOOD USE by getting clients in your private practice! If you book even just one client from the knowledge you’ll get in this amazing interactive series, the course can pay for itself! Why do it alone? Dr. Chloe is here to help!

Today is your LAST DAY of free tips from Dr. Chloe. Hope to see you at the online course. It’s a good way to invest in yourself and your career. Learn skills now so you won’t spend another day wondering how to get clients. Your profitable practice awaits!

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Want to fast-track and start learning all of Dr. Chloe’s BEST tips that are NOT available for free? Click here to get instant access to your first video module, “How to Get Clients” NOW! Or click here to watch previews for each module!

To Your Success,
Dr. Chloe Carmichael, PhD

Testimonials

“Thank you, Chloe! Since starting your videos, I have: moved to a new office; done a newsletter announcement of a 15% fee increase to occur 3 months from now; begun offering online sessions (I’ve completed two already!); organized talks to give in my community; and tried to change my attitude a bit to be more open with people! I don’t know where you get your energy, but I love that you’re willing to share it with others! This is a great value for me.”

“Credibility is important. ProfitablePractices.net is proud to have been featured in the APA.”

Read the article written by Delia O’Hara for the American Psychological Association (APAPsycIQ) here.